Strategic Analytics and SAS

Strategic Analytics and SAS

Using Aggregate Data to Drive Organizational Initiatives

Randall S. Collica


  • Description
  • Author
  • Info
  • Reviews


Use aggregate data to answer high-level business questions! Data miners, data scientists, analytic managers, and analysts who work in all industries will find the insights in Randy Collica's Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives invaluable in their work. This book shows you how to use your existing data at aggregate levels to answer high-level business questions. Written in a detailed, step-by-step format, the multi-industry use cases begin with a high-level question that a C-level executive might ask. Collica then progresses through the steps to perform the analysis, including many tables and screenshots to guide you along the way. He then ends each use case with the solution to the high-level question. Topics covered include logistic analysis, models developed from surveys, survival analysis, confidence intervals, text mining and analysis, visual analytics, hypothesis tests, and size and magnitude of analytic effects. Connect the dots between detailed data on your customers and the high-level business goals of your organization with Strategic Analytics and SAS!


Randall S. Collica:
Randy Collica received a BS in electronic engineering from Northern Arizona University in 1982. He has 16 years' experience in the semiconductor manufacturing industry working on yield and product and quality engineering. From 1998 to 2010 he worked for Compaq and Hewlett-Packard as a senior business analyst using data mining techniques for customer analytics in the Corporate Customer Intelligence department. He is currently a senior solutions architect for SAS Institute Inc., supporting the communications, entertainment/media and high-tech manufacturing industries. His current interests are in clustering and ensemble models, knowledge and data engineering, missing data and imputation, and text mining techniques for use in business and customer intelligence. He has authored and coauthored many articles and has written two books, and he has been a full member of the IEEE since 1982.